The Transformers

The Transformers was an animated TV series jointly made in Japan and America that ran on American television between 1984-1987. With Hasbro unifying several of its existing Japanese toy lines in the one, which was called the Transformers, Hasbro was excited to pursue a multi-platform approach to its marketing. Consulting with Marvel Comics, a story line for the animated series was created, as well as a series of comics that differed in large amounts from the animated series and explored a much more serious plot that involved more interaction with humans. Also although Hasbro essentially canceled the show after its third season in 1987, Marvel’s Comic book series continued for a longer period, there were four more additional Transformers based series in Japan and previous Transformers episodes continued to be played on American television.

= Future =

Riding on the popularity of the live-action 2007 film of the same name, the Cartoon Network and Hasbro announced that in 2008 there will be a new incarnation of the animated Transformers series called Transformers: Animated.